Privacy Policy

This Privacy Policy explains how Stilez collects, uses and shares information when you use the Stilez iPhone app (the “App”). Stilez is operated by DUIBL LLC (“Stilez,” “we,” “us”), a Texas limited liability company. Questions? Email support@stilez.app.

1.Who we are

Stilez is operated by DUIBL LLC, a Texas limited liability company. For privacy questions, data requests and support, email support@stilez.app.

2.Information we collect

Account

• From Sign in with Apple: your Apple ID identifier, and your email address (or the relay address if you use “Hide My Email”). Apple may show us your name if you choose to share it, but we do not store it.
• The username you choose and your dressing preference (menswear, womenswear or a mix).

Things you send us

• Photos and text for a feature, such as an outfit to rate or an item to scan. These are processed to give you a result and are not stored on our servers (see Section 4).
• Optional details you type, such as an occasion, vibe or setting for a rating.
• Onboarding answers to the style questions at sign-up.
• Feedback you send from Settings → Send Feedback (category, subject and message).

Collected automatically

• Usage counters tied to your account to enforce limits: ratings per day, closet AI features per day and try-ons per week.
• App usage events: onboarding steps, signing up, starting and finishing a rating (including the score and critic used), the paywall being shown, a plan being picked, purchases, shares and screen views. Each event is tied to a random ID for your install and, when you are signed in, to your account. These stay in our own database, are never shared with analytics companies, and are deleted after 90 days. If you delete your account, the link to your account is removed.
• Technical logs for AI features: time, which feature, success or failure, token counts and which provider served the request. Logs never contain your photos or your results.
• Anonymous score records: the overall score and date of each rating, with no link to your account, used to calculate the “Top N% of fits worldwide” ranking.

Age information

When you first open the App, we ask for your birth year. We use it only to work out an age range: under 13, 13 to 17, or 18 and older. We never store or send your birth year. If you are under 13, the App does not let you create an account, and the App remembers that answer on your phone. For accounts, we store only the age range (13 to 17, or 18 and older) with your account, to restrict age-limited features such as virtual try-on. Where state law requires app stores to verify age, the App Store may also give us an age category and, for minors, whether a parent has consented. We use that only to meet those legal requirements. See Section 12.

Subscriptions

Payments are handled by Apple, and subscriptions are managed by RevenueCat on our behalf. We receive your subscription status, plan, dates and an anonymized purchase identifier. We never receive your card details.

3.What stays on your phone

The following are stored only on your device and are never uploaded to our servers. Deleting the App removes them.

• Your rating history: outfit photos, scores and feedback.
• Your closet items, their photos and your saved outfits.
• Your try-on pose photo and recent try-on results.
• Your color quiz answer and palette choices.
• Your profile photo, dark mode and other preferences.

Some features run entirely on your phone using Apple’s built-in tools and send nothing anywhere:

• Import from Photos looks through your recent photos on the device to find likely outfit photos. Nothing is uploaded until you review the results and choose which photos to keep.
• Your colors matches the skin-tone swatch you pick to a fixed color palette. No photo and no AI are involved.
• The optional daily fit check is a local notification scheduled on your phone. We do not run a push notification server.

4.How AI features work

Stilez does not run its own AI models. It uses third-party AI providers. When you use an AI feature, here is what happens to your photo or text:

• Your phone sends it to our backend. The App sends only what that feature needs, such as one outfit photo for a rating, over an encrypted connection to our backend in the United States.
• Our backend forwards it to an AI provider. Depending on the feature, the request goes to an AI model provider directly or through an AI routing service that passes it to the model provider.
• The provider returns a result, such as a score, a list of scanned items or a try-on image.
• We don’t keep the photo. Your photo is not saved on our servers once the result comes back, and the result is stored on your phone, not with us. The AI provider may keep the request for a limited time under its own terms.

The App asks for your permission, naming the providers involved, before your first rating, closet scan, background removal and try-on. You can withdraw that permission at any time by no longer using AI features, or by deleting your account or the App, which clears the permissions saved on your phone.

What each feature sends

Our AI providers

Each feature has a main provider. If it is down, a backup provider from this table handles the request and receives the same information. Providers process the data to return your result and keep it only as their own terms allow. Before a new AI provider receives your data, we add it to this table and update the “Last updated” date.

Virtual try-on is the most sensitive feature, because it uses a full-body photo of you. Your pose photo and the pieces you add are sent to our AI providers to check them for safety, name the pieces and create your try-on. We do not store them on our servers or use them to train AI. Try-on is only for users 18 and older, and only for photos of yourself (see Section 12 and our Terms of Use).

5.Biometric information

We do not use your photos to identify you. We do not perform facial recognition, and we do not create, store or keep face templates, face prints, face geometry or any other biometric identifier. Rating and closet features analyze clothing and styling: garments, fit, color, layering and how the outfit suits the occasion you chose.

Some laws, including the Illinois Biometric Information Privacy Act, Texas’s biometric identifier law and Washington’s My Health My Data Act, define biometric information broadly. Under some of those laws, a photo of a person’s face or body, or data an AI system produces while processing that photo (for example, while generating a virtual try-on), could count. To the extent any processing of your photos is treated as biometric information under any law, this section is our written policy for it:

• Purpose. It is used only to produce the result you asked for. We never use it to identify you or to train AI.
• Consent. We ask for your permission before your first photo is sent to an AI provider. Virtual try-on has its own consent screen that explains what is sent and to whom, and asks you to agree before your first try-on.
• No sale. We never sell, lease, trade or otherwise profit from it. We disclose it only to the AI providers in Section 4, only to produce your result, or where the law requires.
• Retention and destruction. We do not store it on our servers. It is deleted from our systems once your result is returned, and in every case no later than when the purpose it was collected for has been satisfied, or within 3 years of your last use of the App, whichever comes first. AI providers keep request data only as their own terms allow.
• Security. It is sent only over encrypted connections and protected at least as carefully as our other confidential information.

Washington residents. This Policy, including Sections 4, 5 and 11, describes the consumer health data (if any) we collect, why, where it comes from, who receives it, and how to exercise your rights. We collect and share it only with your consent, which you can withdraw as described in Section 4. To access or delete it, or to get a list of the providers that received it, email support@stilez.app.

6.How we use information

• To sign you in and maintain your account.
• To provide the App’s features, including ratings, closet tools, outfit suggestions and try-on.
• To enforce free limits and manage subscriptions.
• To respond to support requests and feedback.
• To prevent abuse, fraud and free-trial farming, and to fix problems and improve reliability.
• To meet age-related legal requirements and restrict age-limited features.
• To comply with the law.

We do not use your information to make automated decisions that have legal or similarly significant effects on you.

7.Device permissions

All permissions are optional. The App asks when a feature needs one, and you can change them anytime in iOS Settings.

• Camera: to take outfit photos and photograph clothing for your closet.
• Photo library (read): to pick photos to rate, import clothing, set a profile picture and add shopping screenshots to try-on. Import from Photos scans on your device, and nothing is uploaded until you choose it.
• Photo library (add only): to save rating cards, try-on results and closet items when you tap Save.
• Notifications: for the optional daily fit check.

The App does not use your location, contacts, microphone, calendars or advertising identifier, and does not ask to track you.

8.Who we share information with

We do not sell personal information, and we do not share it with advertisers or data brokers. We share it only with the service providers below, and only so they can run a part of the App for us. Each one receives only the information its job needs.

• Apple handles Sign in with Apple, in-app purchases and, where the law requires, age and parental-consent signals.
• Supabase (United States) hosts our backend, database and sign-in system. Your account record, usage counters, onboarding answers, feedback messages, app usage events, technical logs and the anonymous score records are stored there. The backend that forwards AI requests runs there too.
• RevenueCat (United States) manages subscriptions for us. It receives your subscription status, plan, dates and an anonymized purchase identifier. It never receives your card details.
• AI providers, listed in Section 4, process the photos and text you send for AI features, only to return your result. Providers that write suggestions and tips receive text only, never your photos.

Legal reasons

We may also disclose information if the law requires it, to enforce our Terms, or to protect the rights, safety and property of our users or Stilez.

9.International transfers

Stilez is run from the United States, and our backend and subscription management are in the United States. If you live elsewhere, your information is transferred to and processed in the United States.

Two AI providers may process data outside the United States, including in China:

• Alibaba Cloud (Qwen) receives photos for some closet scans, including whole-outfit scans and photos you choose in Import from Photos.
• DeepSeek receives text only: descriptions of your clothes and any occasion you type. Never photos, and never your name or email.

If you would rather your data not be processed outside the United States, you can avoid whole-outfit scans, Import from Photos, outfit suggestions and closet tips. Where the law requires it, we rely on appropriate safeguards for these transfers.

10.How long we keep data

• On-phone data stays until you delete it or remove the App.
• Account record and usage counters are kept while your account is active.
• Technical logs for AI features are deleted after 180 days.
• App usage events are deleted after 90 days.
• Photos sent for AI features are not kept by us once the result is returned. AI providers keep request data only as their own terms allow.
• Your age range is kept with your account while it is active and deleted when you delete your account. Your birth year is never stored. Age signals from the App Store, if any, are used to apply age rules and then deleted.
• Anonymous score records are not linked to you.
• When you delete your account, we delete your sign-in, username, onboarding answers, age range, subscription status and usage totals, and we revoke the App’s Sign in with Apple access. To stop the free tier and weekly limits from being reset by deleting and re-creating an account, we keep a minimal record: your Apple ID identifier (a random code from Apple, not your email), the number of free ratings used, recent usage counters and the dates your account was created and deleted. If you sign in again with the same Apple ID, this record is restored. Feedback you sent, app usage events and technical logs are kept without any link to your account until their normal deletion dates. RevenueCat and Apple keep purchase records under their own terms.

11.Your choices and rights

• Delete your account: Settings → Delete Account. This does not cancel an Apple subscription. Cancel that in your Apple ID settings.
• Withdraw AI permission: see Section 4.
• Access, correction, deletion, portability and objection: depending on where you live (including California, Texas, Washington, other US states with privacy laws, the EEA and the UK), you may have these rights, and the right to appeal if we decline a request. Email support@stilez.app and we will respond as the law requires. We will not treat you differently for using these rights.

12.Children and teens

The App is for people 13 and older and is not directed to children under 13. We ask for a birth year before any account is created or any photo is sent, and anyone who answers under 13 cannot create an account. If an existing user tells us they are under 13, the App deletes their data on the phone and offers to delete their account. If you believe a child has given us information, contact support@stilez.app and we will delete it.

Where state law requires app stores to verify age and get parental consent for minors, we rely on the age category and consent signals the App Store gives us, use them only for that purpose, and delete them after use.

Virtual try-on is only for users 18 and older, and only with a photo of yourself. By using try-on, you confirm that you are 18 or older and that the pose photo is of you.

Users aged 13 to 17 can use the App except virtual try-on, which is blocked for that age range in the App and on our servers.

13.Security

We use encryption in transit, row-level security on our database and server-side secrets. No system is perfectly secure, but we work to protect your data and to collect as little as possible.

14.Changes to this policy

We may update this policy. Material changes are shown by the “Last updated” date and, where appropriate, a notice in the App. We will ask for your permission before using information in a materially different way than this policy described when it was collected.

15.Contact

support@stilez.app
Stilez, operated by DUIBL LLC